It’s because of the link you make with a brand identity, where the business is deemed as unsuccessful. It’s easy for anyone, even designers, to feel that logo be unsuccessful too. It’s near impossible NOT to see those associations.
This is why Nike and Apple logos are popular. The businesses they represent are hugely successful, and everything associated with those brands will be embodied within the logo. The company logo will mirror everything the brand stands for just by looking at it, sometimes subconsciously.
At Insight, we promote tailor made logo, allowing a perfect match for your business inspired by your own style and reflect the value of your industry.