Search engine optimization has become a very crucial part of web development. It involves improving the visibility of a website on search engines such as Google or Bing making it easier for your audience to find your website online. At Insight, we understand the importance of SEO as more visibility equals more leads. By using the latest and most effective techniques, we aim to provide advantage to our clients over their competitors.
To make a search engine friendly website a well thought out strategy is an important first step. A successful SEO strategy involves various techniques that work best when used together. Firstly, a strong technical infrastructure needs to be built to allow search engines to easily read your website. Secondly, photos and content on the website needs to be of good quality, well researched and unique; Google’s algorithm lowers the website’s rank if the content is copied. Thirdly, extensive link building is required both internally and externally; quality linking raises the overall popularity of your website.