Corporate identity refers to an organization’s perceived commercial character. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company’s visual assets and brand design. Moreover, it influences attitudes of not only customers but also employees, media, analysts, influencers etc. towards an organization.
At Insight, we create a Corporate identity that gives a sense of trust, the culture or personality of the business. In creating a consistent identity, we are ensuring that they will be recognized, remembered and timeless.
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